Careers / Media Buyer

Media Buyer

Marketing / Performance Marketing Full time banasree, Dhaka 2 Years Salary: Negotiable

About the Role

We are looking for an experienced and data-driven Media Buyer who can plan, execute, analyze, and optimize performance marketing campaigns across Meta (Facebook & Instagram), TikTok, and Google Ads.

The ideal candidate is not someone who simply runs ads. We are looking for someone who can understand the numbers, identify performance gaps, analyze customer behavior, optimize campaigns, and turn data into actionable growth strategies.

Job Requirements

  • Minimum 2 years of hands-on experience in media buying/performance marketing.
  • Strong ability to conduct competitor research and identify market and campaign gaps.
  • Experience in content research, content ideation, and content funnel development.
  • Practical knowledge of AI tools and their application in marketing and performance optimization.
  • Hands-on experience with Facebook/Instagram, TikTok, and Google Ads.
  • Strong understanding of ROAS, CPM, CTR, CPC, CPA, Conversion Rate, and other key performance metrics.
  • Ability to analyze creative performance and provide actionable feedback to the creative/content team.
  • Practical experience with sales funnels, retargeting, customer journeys, and conversion optimization.
  • Ability to make data-driven decisions and identify what is working and what is not.
  • Experience with Pixel setup, event tracking, and conversion measurement.
  • Website design/development knowledge or experience will be considered an advantage.
  • Strong communication, analytical, problem-solving, and teamwork skills.
  • Responsible, punctual, proactive, and capable of working independently as well as within a team.

Key Responsibilities

1. Ad Campaign Setup & Execution

  • Plan, create, launch, and manage sales-focused campaigns across Facebook, Instagram, TikTok, and Google.
  • Conduct audience research and develop relevant targeting strategies.
  • Manage campaign budgets and allocation.
  • Conduct A/B testing of audiences, creatives, messaging, placements, and offers.
  • Monitor campaign performance and continuously optimize for better results.

2. Performance Analysis & Reporting

  • Analyze ROAS, CTR, CPM, CPC, CPA, conversion rate, and other campaign metrics.
  • Identify performance trends, bottlenecks, and opportunities.
  • Prepare regular performance reports with clear insights and recommendations.
  • Make optimization decisions based on campaign and conversion data.

3. Creative Performance & Optimization

  • Analyze which hooks, captions, visuals, videos, and ad creatives are generating results.
  • Provide clear and actionable feedback to the design and content teams.
  • Identify creative fatigue and recommend new creative testing strategies.

4. Budget Control & Scaling

  • Scale high-performing campaigns strategically while maintaining efficiency.
  • Reduce or stop spending on underperforming campaigns.
  • Develop new testing plans based on campaign performance and market data.
  • Manage advertising budgets with a strong focus on profitability and ROI.

5. Funnel Monitoring & Conversion Optimization

  • Monitor the complete customer journey from ad → landing page → WhatsApp/lead flow → checkout → purchase.
  • Identify potential causes of landing-page, checkout, or conversion drop-offs.
  • Recommend practical improvements to increase conversion rates.

6. Retargeting & Repeat Buyer Campaigns

  • Develop and manage custom retargeting campaigns for website visitors, engaged users, leads, and abandoned carts.
  • Create campaigns targeting existing customers for repeat purchases and customer retention.
  • Build appropriate audience segments based on customer behavior.

7. Team Collaboration

  • Work closely with Content, Design, Sales, and Website teams.
  • Communicate campaign insights and requirements clearly.
  • Coordinate daily to ensure marketing activities are aligned with business and sales objectives.

What We’re Looking For

We are looking for someone who doesn’t just run ads—they understand why an ad is working, why it is failing, and what needs to be done next.

If you are passionate about performance marketing, data, testing, optimization, and business growth, we’d love to hear from you.

Compensation

Salary: Negotiable based on experience and expertise.

Experience

Minimum 2 years of relevant professional experience required.

Apply Now

If you believe you are the right fit for this role, submit your application with your CV and relevant portfolio/campaign experience.

Note: Candidates with demonstrable experience in managing performance campaigns and achieving measurable results will receive preference.

Apply for this Position